“don’t undertake a project unless is manifestly important and nearly impossible.”
IMPOSSIBLE BOOK
In 2008, a group of audacious dreamers defied the odds to revive instant photography, rescuing the legendary Polaroid factory from the brink of extinction. “Impossible” is a book produced by the team for internal use that tells the story of how they did it. Packed with rare photos from the Polaroid factory and stunning works from artists who stood by the brand, this book celebrates the revival of an iconic art form and the passion that brought it back to life.
Edwin Land
POLAROID I 2016
Image research • Licensing • Rights clearance
