BASQUIAT

Global Campaign for Polaroid's Exclusive edition film and camera in collaboration with the Basquiat Foundation.

We commissioned a creator who could document creatives embracing Basquiat’s spirit in the streets of New York with the Basquiat camera and film like. Photographer Sabrina Santiago was the creator to capture this this essence of creativity and improvisation stills and video. The assets were used across all digital advertising, in-store POS, and other print channels.