REAL LIFE IS A PAIN IN THE ASS

Digitally polished perfection and the lives we live online are smooth, effortless and pain-free. But they’re not real. Real life—like instant photography—is a pain in the ass sometimes. And that’s why it’s such a wonderful, beautiful, exhilarating place to be.

To capture this campaign, my role was to spot and commission all creators : Vitória Mendonça an iconic professional skater from from Rio de Janeiro, CJ Harvey a tour manager from US, Katie Silvester and Ry Shorosky an american trucker spending his life on the road.