GLOBAL LIFESTYLE

In 2023 Polaroid worked on establish the “Real Life” narrative to drive distinctiveness for the brand in the photography market. There is now a need to update the lifestyle photography bank that will further dimensionalize “Real life” and explore the “New Analogue” visual identity, contextualizing our product experience and storytelling across all touchpoints.

The lifestyle global campaign celebrates everyday life captured vividly through its camera lens. We showcase intimate family routines, adventurous road trips with friends, and spontaneous moments captured by street photographers.